India’s Incredibly Powerful "Abused Goddesses" Campaign

"The campaign simply and effectively captures India’s most dangerous contradiction: that of revering women in religion and mythology, while the nation remains incredibly unsafe for its women citizens."

Ad agency Taproot physically recreated scenes from old hand-painted images of Indian goddesses. Each ad includes a phone number to report abuse to "Save Our Sisters.”

"Save Our Sisters (SOS) is an initiative of Save the Children India that works to prevent the trafficking of young girls and women for purposes of commercial sexual exploitation."

For more information on the SOS initiative, visit the website:

http://www.savethechildrenindia.org/projects/womens_empowerment/save_our_sisters.html